Professional Soccer Advisors

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Our People

The people of Professional Soccer Advisors have achieved unique success in American soccer while being caretakers of the sport.

Steven H. Gans - Principal

Steve Gans is Chief Operating Officer and General Counsel of Jessica's Biscuit®/ecookbooks.com and New England Mobile Book Fair®, the nation's leading internet commerce cookbook business and one of the most venerable and largest independent bookstores in the country, respectively. Steve is also President and General Counsel of Biscuit Books, Inc., a publishing company related to New England Mobile Book Fair, Inc. Having formerly practiced law at Goulston & Storrs, P.C., Steve currently serves in an Of Counsel position with the Boston law firm of Broude & Hochberg, L.L.P.

Steve attended Cornell University and Brandeis University (B.A., 1982), as well as Harvard Law School and the University of Pennsylvania Law School (J.D., 1989). Steve is rated “AV” by the Martindale-Hubbell Law Directory, the highest ranking both for an individual lawyer’s legal ability and adherence to professional standards of ethics.

Steve has been involved with soccer in the United States at various levels for twenty-five years in playing, legal, management, journalism and consulting capacities. Steve worked on the successful Boston World Cup '94 bid effort as legal counsel to Foxboro Stadium and as a member of the Boston Venue Bid Committee. At the time Steve was retained for the Boston World Cup effort, Boston’s bid preparations were ranked 29th and last of 29 American cities competing to become a World Cup ’94 host city. Steve was instrumental in turning around the bid effort, and Boston ultimately was chosen as one of the 9 American host cities in which World Cup ’94 games were played. Steve has represented professional soccer players, advised a Major League Soccer team, and consulted for certain national soccer media properties. Steve has also acted as a television analyst for New England Cable News, a regional 24-hour news network, during both the 1998 and 2002 World Cups. Prior to becoming a lawyer, Steve served one of the most successful teams in the history of United States professional soccer, the Baltimore Blast (not to be confused with the team currently known as the Baltimore Blast), as a front office executive, and for a brief time as a player. The Baltimore Blast won the 1983-84 Major Indoor Soccer League Championship, and set United States pro soccer attendance records which stand to this day.

With respect to international soccer, through his company Professional Soccer Advisors, Inc., Steve has since 2006 provided advice to owners, directors, senior management and officials of English clubs and within the English Premier League regarding (as the case may be) their own operations and the American market. Steve has also represented American companies interested in conducting business within the English Premier League and otherwise within international soccer.

John Borozzi - Senior Advisor

John Borozzi is National Director of Sales of U.S. Club Soccer, a United States Soccer Federation affiliated organization which fosters the development of club soccer programs and which sanctions players and training academies throughout the United States. John has been involved with soccer in the United States for over 25 years in playing, management, coaching and consulting capacities.

For 10 years, John served one of the most successful teams in the history of United States professional soccer, the Baltimore Blast (not to be confused with the team currently known as the Baltimore Blast), in various executive positions, including as Vice President and General Manager. The Baltimore Blast won the 1983-84 Major Indoor Soccer League (“MISL”) Championship, and set American pro soccer attendance records which stand to this day. John later became the Deputy Commissioner of the MISL. While in that role, John negotiated the largest corporate sponsorship in the 14 year history of the MISL, as well as several broadcast agreements with national television networks. John has also successfully served as a senior executive with two teams in the current United States division 1 professional soccer league, Major League Soccer, the Miami Fusion and Columbus Crew, respectively.

John attended the University of Pennsylvania and Towson University (B.S., 1988). As a player, John played professionally in the North American Soccer League (Dallas Tornado, Philadelphia Atoms, Washington Diplomats) and in the MISL (Baltimore Blast). John was also a member of the 1976 United States Olympic Team. John also possesses other significant experience in the American professional sports industry, having once served as the Director of New Business Development for the Florida Panthers of the National Hockey League.

With respect to international soccer, John has provided advice to owners, directors, senior management and officials of English clubs and within the English Premier League regarding (as the case may be) their own operations and the American market. John has also represented American companies interested in conducting business within the English Premier League and otherwise within international soccer.

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