The principals of Professional Soccer Advisors understand soccer and the business of soccer – both domestically and internationally (in particular, the English Premier League) – better than any other Americans. Amidst a landscape of failure in American professional soccer, they have achieved unique success (please see the “Our People” section for reference), while being caretakers of the sport.
Since 2006, Professional Soccer Advisors has provided advice to owners, directors, senior management and officials of English Clubs and within the English Premier League regarding (as the case may be) their own operations and the American Market. Professional Soccer Advisors has also represented American companies interested in conducting business within the English Premier League and otherwise within international soccer.
While the American market appears confusing and contradictory, it is absolutely fertile and one in which leading international clubs which make the right choices could gain much in both branding and revenue. While up to 18 million Americans play soccer, there is merely tepid interest in the current U.S.-based professional soccer leagues. In contrast, there is ample evidence that Americans are interested in professional soccer played at its highest level. For example, the 2006 World Cup final game was watched live by 17 million American television viewers. There is, in fact, significant interest in professional soccer, and in particular, the English Premier League (the “EPL”) in this country of 300 million.
This dichotomy involving a large critical mass of Americans who have interest in and pent-up demand for soccer, yet who reject domestic soccer leagues as a result of its comparative mediocrity, leaves a great void. Thus, there is great opportunity for EPL and other leading international clubs which fill this void by providing their version of high quality soccer and tradition, as well as their own unique history and characteristics, to interested Americans. By providing unique insight and advice, Professional Soccer Advisors can help leading international clubs reach their branding and revenue generation goals in the underserved and valuable American market. Professional Soccer Advisors can also advise and represent American companies interested in conducting business within the English Premier League and otherwise within international soccer, helping them understand the key cultural issues and opportunities therein.